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Tel: +44 (0)1444 240 000
Fax: +44 (0)1444 240 001
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Unit 2
York Road
Victoria Business Park
Burgess Hill
West Sussex RH15 9TT
United Kingdom
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In the press - RetailWeek
The following was taken from Retail Week magazine published July 31st 2009
The Earring Boutique moves ahead with expansion plans as sales rocket
Online jewellery retailer The Earring Boutique is ploughing ahead with its expansion plans after notching up a 50 per cent increase in like-for-like sales in the three months to date.
The retailer, which launched solely online in August last year, has expanded into department store concessions and will launch a sister e-tail site for rings this October.
The Earring Boutique founder Carly Read said: “In such a difficult market we never expected such growth but it has been phenomenal. What we are finding though is that shoppers still want to treat themselves even in the recession and accessories are well priced to maintain affordability.”
The Earring Boutique, which stocks trend-led costume earrings, some featuring CRYSTALLIZED™ - Swarovski Elements, has opened 15 concessions in House of Fraser stores, and last month opened a concession in Fenwick at Brent Cross shopping centre in north London.
Read said she hopes to expand further to Fenwick’s other shops in locations such as Tunbridge Wells and added “we aspire to be in Selfridges”.
She said the retailer also wants to open concessions in New York as “the idea for the site was born there” and cited iconic department store Henri Bendel as a target.
The Ring Boutique will debut in October with “an eclectic collection of fashionable, showy, fun cocktail rings” according to Read. She added: “Some of our loyal customers have been asking for matching accessories to the earrings so that’s why we developed the ring offer.”
She said she is also considering launching a site for bangles. “It will be nice to have one place where customers can look for all their accessories so that’s what we will work towards.”
Disney ProductsAs Disney licensees, we now design Disney ranges exclusively for each of our clients. We offer a wide range of jewellery and accessories for the younger girl through to tween and teen/adult. The 3 – 5 year old girl loves sparkle and dreams of being a Princess. Our Disney Princess range targets this customer with dress up jewellery, wands and tiaras as well as pretty hair accessories. |
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Happy Birthday to The Earring Boutique
On August 8th 2009 we celebrated the first birthday of The Earring Boutique.
The Earring Boutique is also trading in Fenwick Brent Cross and the following House of Fraser stores: Westfield, Oxford Street, Nottingham, Reading, Meadowhall, Manchester, Glasgow, Birmingham, Belfast, Metro Centre Gateshead, Dundrum (Dublin), Guildford, Leeds, Bluewater and Cardiff.
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French Connection
A new website is in place for wholesale and franchise customers. We are currently exporting to USA, Canada, Australia, Japan, Thailand, Egypt, Malta, China, Hong Kong and Belgium.
We will also be exhibiting at Pure in London from 2nd to 4th August, 2009. Come and visit us on Stand K40.
Enquiries: 01444 238323
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